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Setting Investment Objectives


A generalized financial goal incorporating your unique personal desires can have inspirational value and serve as a good starting point for the development of specific investment objectives.

It is very important not to confuse the terminology “asset allocation” with a statement describing an investment objective. The objective describes the result that is desired while the asset allocation is the way to achieve that result.

An investment objective should be:
  • Realistic
  • Measurable
  • Have sensible time frames for measurement
An investment objective should include:
  • Your investment time horizon
  • Your tolerance for short and medium term negative total returns
  • Your tolerance for taxable gains or income
  • Other unique preferences
 
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